HIP TASTES COMMUNICATIONS is a boutique wine communications firm operated by Courtney Cochran, a San Francisco-based sommelier, author and MBA with significant writing and consulting credits in the wine business.   Cochran brings her fresh perspective and keen understanding of the luxury goods segment, lifestyle marketing and increasingly relevant Millennial consumers to her work.  Contact Courtney to learn more about how she can help you refresh, reposition and reinvigorate your brand - or, simply put, make it kick ass.    Core competencies: brand positioning, target market assessment, social media marketing, public relations, copy writing, promotions, event production and marketing  Selected Clients: Constellation Wines US, Jackson Family Wines, Wine Institute